by jhughes | Mar 22, 2019 | Uncategorized
What Effect Has Reversing Scales In A Grid Have On The Result? Recently we tested the concern that the result of a scale question will vary depending on the direction in which you construct the scale. The test was small but revealing. Two independent, general...
by jhughes | Mar 21, 2019 | Uncategorized
Grids, grids, grids – are your surveys boring your respondents to sleep? Online surveys are replete with endless grids – matrices of repetitive questions conveniently organised and seemingly efficient. But they have problems – most notably, they are...
