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The Advanced Question Set
See Basic Question Set
See Pro Question Set
The advanced question set includes innovative question types that are designed to help you create different and more rewarding surveys. All are extremely easy to create in SMP and return great data. The set includes:
1. Ranking
2. Card Sort
3. Double Sided Grid
4. Complex Grid
5. Multi Media
6. Slider
1. Rank
The ranking question type creates a button selector under each of the items being ranked. The respondent selects their favorites in order and that number appears in each of the buttons – automatically and incrementally. This method has proved extremely easy for respondents and has a many parameter settings that control the question.
2. Cardsort
An interactive question type that replaces many grids and makes surveying more fun for the respondent whilst collecting better data.
3. The Double Sided Grid
This grid alternative allows the survey designer to put a text element at both ends of the grid row. This allows the creation of questions like semantic differentials shown below.
4. Complex Grid
Another grid alternative that allows a number of mixed question types to be included in the one grid in the columns along the top. They are useful for collecting a mixed set of information about a set of brands or items that respondents have previously stated they have had experience with. For example – you may ask a respondent what cars they have owned in the past and they choose these from a list. That set is then piped to a complex grid where several questions are combined that include how long they owned the car for, how much they paid for it, how they would rank it and how they would rate its quality. There are many varied uses for this question type.
5. Slider
The Slider question type allows you to collect direct comparison data between a set of two items or a rating on items one at a time by having the respondent drag a pointer along a rating scale to indicate their preference. The inputs can be piped from previous questions and if more than two answers are piped in the question will create a separate slider for each pair randomly assigning them to different ends of the scale. This makes it easy to collect paired comparison data from a set of evoked brands.
6. Multi Media
The multi media question type allows the user to input any form of media that they wish to use to demonstrate various items to their respondents. These items can be video, audio and any form of image.
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