SMP was built by market researchers for market research – so you can be confident that it will have all the features you need to conduct sophisticated surveys.
SMP was born out of frustration at how expensive professional grade online survey tools are. So we built our own – and now it can be yours too.
Fast To Learn
SMP’s easy WYSIWYG interface makes it easy to play with. You can instantly see your changes. This is the only way to learn.
Powerful Skip Logic
SMP is scripted in an hierarchical fashion with well known programing techniques such as “if..then” and “goto” statements. You can do virtually anything with this power. more
SMP has a number of interactive question types that will allow you to create better surveys and impress your clients.
Images and Multi Media
If you use a lot of images or need multi-media the image library makes it easy for you to store your images and integrate them into your survey from just about anywhere.
Live Survey Control
Track your completes, drops and quota outs, alter your quota cells live – SMP makes it easy for you to make sure you get the representative samples you require.
Your surveys are a reflection of you and your clients – they should look professional. SMP allows you to use one of our many themes or create your own from scratch.
Some Recent Converts
What our customers are saying about SMP
- “SMP is a fully featured but easy to use online tool for anyone who fields research surveys. Its functionality and usability shows the result of a program being developed by market researchers. It has allowed us to bring all our survey design and fieldwork in-house which not only saves cost but also allows us to field our own online research, implement in a much shorter timeframe and give our clients better service. I was able to field a research project within 24 hours of the initial demonstration. I can highly recommend SMP to anyone who wants online survey software that creates simple to highly complex surveys in an easy-to-use package"Neil Stollznow - Director - StollzNow Research
- Annie Nguyen-Yip – Market Metrics
"I would like to take this opportunity to thank SMP for their continuous CAPI support to Marketmatrics. The staff at SMP has a ‘can do’ approach and are able to assist us in a timely manner. Furthermore, their development team continuously listens to our need and are willing to go the extra mile. For these reasons, we highly recommend SMP".
- "These new SMP versions are like Survey Monkey on steroids."Phillip Morgan - Grassroots Marketing
- As a market research field company we aim to provide speedy survey results of high quality. SMP survey tools enabled us to deliver results with high quality, high efficiency at a cost effective manner. We have been SMP survey tools for almost a year and we found the support provided is very fast and prompt. We would recommend SMP software to any market research agency without any reservation.David Hsu – Online Analyst/Project Manager Market metrics
- “We have been very impressed with the flexibility of the SMP software platform, especially in what it can deliver as a CAPI platform. Improvements are continually being added and the team is always ready and willing to assist when we need them."Michael Trigwell – Taverner Research
- September 17, 2014
The yellow question name bar Some of our newest customers have queried the presence of the yellow question number...June 5, 2014
Using images as answers in your online survey questions add life and interest to your surveys and also produces better...May 21, 2014
What Effect Has Reversing Scales In A Grid Have On The Result? Recently we tested the concern that the...March 11, 2014
Dynamic Grid question type added Grids are a common feature of many online surveys. Whilst they are an efficient...March 11, 2014
SMP now makes it simple to buy sample online and launch your surveys quickly using Cint’s OpionHub. To use, deploy your...January 30, 2014
MaxDif is a technique that is increasing in popularity. It may be analysed using a simple frequency analysis or...January 30, 2014
CAPI V8 app for Android was launched in January and apart from some minor bug fixes contains support for the...January 30, 2014
Build surveys of any level of complexity – from the simple to the very complex. See all our features here.
Survey Skip Logic
Build complex skip rules based on any question type with “if..then..goto..else” visual programer. Programer controls come in three levels – Basic, Advanced and Pro. See the Advanced level here.
Pipe selected answers from any question to another or any combination of questions. Advanced piping is one feature we use a lot. Read more here.
Fours types of randomization across questions and answers ensures you can control for order effects adequately.
Monitor your surveys as the responses come in to ensure you fill your quotas and samples. Even modify your sample and quota structure live. Read more here.
Send survey invitations and track their effectiveness with the panel management tool. Read more here.
Download data at any point in your survey in csv, excel or SPSS formats including all your quota outs and screen out records. Read more here.
Embed previous answers into future question texts or answer texts. Even multi select answers can be embedded. Read more here.
Loop and Group
Loop chosen or piped stimuli through groups of the same questions for efficient and randomized testing of concepts etc. Read more here.
Set quotas based on any responses and sub-samples your project requires, and use as many quotas as you need in the one survey. here.
Save and use images, build libraries of often used questions, upload panel members you wish to send invitations to, store large answer lists – all with SMP libraries.
Being a SaaS program means that you can work on your surveys anywhere you can obtain an internet connection. Read more here.
Use the automated real-time testing routine to fully test your survey before you send it out so you are confident there are no logic errors corrupting your survey.
Cut and Paste
Cut and paste your pre-approved Word questionnaires into SMP for maximum efficiency that will save you time and dollars. Read more here.
Compute new variables from your respondents answers for use elsewhere in the survey. Even use then with the Quota question type to build n-dimensional complex quotas.
Track your data at any time during the survey field period with the topline feature which builds a frequency report of every question with charts and percentages.
Find Sample with Cint
SMP is integrated to CINT giving you instant access to over 7 million potential respondents worldwide. Read more here.
Challenging Question Types
SMP Research is dedicated to taking online research to new levels. The screen should not just be a translation of paper. See some of our effective and advanced question types here.
Value for Money
We wrote SMP to use internally because believe that the current online survey software offerings are either overpriced or underpowered. See what you get and what it costs here.
Themes - Look and Feel
Our earliest challenges were around survey screen design. Se we designed a theme editor that allows you to build your own design as well default themes with just header and footer design control. Read more here.